THIS BRAND WAS BUILT TO BREAK THE RULES
Rêveaux began as a quiet refusal – against bland, placeholder branding, tech overwhelm, and the idea that midlife women should sit quietly on the sidelines. (No thank you.) We believe your experience deserves center stage. And your brand? It should stop the scroll and boldly say what actually matters.
Because “good enough” is never the goal here. We build brands that feel like freedom – brands that reflect your truth, invite connection, and make you impossible to ignore.
We’re not here to help you “look the part.” We’re here to help you own it. Online, out loud, & unapologetically
This is branding that honors the woman you’ve become – and leads with the power she brings to the table.
At Rêveaux, we pair editorial design with deep coaching – blending visuals and voice so your online presence finally reflects the depth and substance behind your story.
Whether you’re DIYing your website with support or hiring us to build it for you, we meet you where you are and turn your expertise into a brand that feels clear, magnetic, and completely your own.
Your voice. Your brand.
Your Turn.
No. o1
Our Style
Editorial with soul. Sophisticated but approachable. Rêveaux designs focus on clean lines, thoughtful typography, and strategic white space that lets your expertise shine. No gimmicks, just a timeless aesthetic built on solid strategy that grows with your business.
No. o2
Our Method
Every design begins with three questions: “Is this intentional?” “Will it make an impact?” and “Is it easy to use?” For us, it’s about beautiful design, simplified – creating stunning, strategic websites for entrepreneurs who know what looks good but not how to build it.
No. o3
Our People
She’s reinventing. Re-emerging. Refusing to wait her turn. Our clients are midlife entrepreneurs with sharp expertise and a message that matters. She’s building a brand that feels like her, not a trend – and she’s brave enough to step into the spotlight.
GET TO KNOW THE FOUNDER
HAPPY
PLACE
ESPRESSO + INSPO
TREND
TIMELESS CHIC
ORDER ME
AN AMERICANO
VACAY
SPOT
OCEAN VIEWS & WIFI
TAKE MY
MONEY
NEW FONTS, GOOD SKINCARE
Guilty Pleasure
NO SUCH THING
NEVER
WITHOUT
BOLD LIP + SHARP COPY
BEHIND
the BRAND
I’m Kathy. Founder, designer, ex-corporate rebel, & the woman behind Rêveaux.
After 30 years of coaching, leadership, and soul-searching, I started my business at 52 – not in spite of my experience, but because of it. Turns out reinvention is the ultimate superpower.
I knew what I wanted to build - I had the vision. The experience. The guts. What I didn’t have? A digital decoder ring.
Overnight I went from seasoned pro to the awkward new kid, lost in YouTube tutorials and half-finished Canva files, wondering if I’d already missed my moment.
So I did what any rebel would: I built what I couldn’t find.
Beautiful, strategic design paired with step-by-step support – for women who didn’t grow up online but damn sure have something to say. Women who want to be seen for their expertise, not buried under tech headaches.
Rêveaux translates expertise into presence. Because no woman should trade credibility for conformity – and no brand with a backbone should ever have to whisper.
Bold
What 50+ and finally doing things your way looks like.
Espresso isn’t a drink. It’s a business strategy.
Broadway was the first dream. Creativity never left.
Cooking is my reset button – always savory over sweet.
Audiobooks in the background, from romantasy to brand psychology.
A LOOK INSIDE MY LIFE
If you could change one thing about yourself, what would it be?
My obsession with tweaking every detail myself. Delegation? I hear it’s wonderful…
What do you consider your greatest achievement?
Having the audacity to start over and rewrite my story – and handing other women the pen for their own.
What is your most marked characteristic?
Editorial brain. Rebel heart. and a refusal to pretend kerning doesn’t matter.
What do you most value in your friends?
Unfiltered honesty, killer book recs, and the ability to laugh at my dramatic metaphors.
What is your motto?
Blend in? Darling, that was never the assignment.
What’s your idea of perfect happiness?
An espresso that never cools, a glitch-free launch, and the joy of a site looking as good online as it did in my head.
What’s your greatest extravagance?
Fonts I’ll never use but absolutely had to own. Call it typographic couture.
On what occasion do you lie?
When convincing myself a project
“will be quick.”
Which historical figure do you most identify yourself with?
Coco Chanel – a rebel who rewrote the rules of fashion and proved women over 50 don’t fade, they rise. She’s basically my official muse.
What do you consider the most overrated virtue?
Modesty. If you’ve built something brilliant, say it louder. Preferably bolded and in all caps.
What’s your idea of perfect happiness?
An espresso that never cools, a glitch-free launch, and the joy of a site looking as good online as it did in my head.
What’s your greatest extravagance?
Fonts I’ll never use but absolutely had to own.
Call it typographic couture.
On what occasion do you lie?
When convincing myself a project “will be quick.”
Which historical figure do you most identify yourself with?
Coco Chanel – a rebel who rewrote the rules of fashion and proved women over 50 don’t fade, they rise. She’s basically my official muse.
What do you consider the most overrated virtue?
Modesty. If you’ve built something brilliant, say it louder. Preferably bolded and in all caps.
Still here? Perfect. If we're going to work together, we gotta go a little deeper. Here are my answers to the famously big questions, à la Vanity Fair.
QUESTIONNAiRE
PROUST
The
WORKING with RÊVEAUX WAS EXACTLY WHAT I NEEDED to STEP INTO THIS HUGE NEXT CHAPTER.
— GENNA
“
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